There is no good excuse for bad design.
Flash is no substitute for relevance. Humor is a tonic best prescribed in large doses. Conspire against convention. Rejoice in the absurd. Mediocrity is the path of least insistence. Over-deliver. Always. Agonize the details, but keep
a half-nelson on the big picture.
Detonate the envelope. Think again. Pleasure is great for business and
vice-versa. Any madness can be
improved by a sane method.
Provoke. Delight. Inspire.
Connect. Communicate.
Resonate.