Dell | EMC Events
For years, our vibrant attention-grabbing visuals have been the cornerstone of Dell/EMC live experiences. From gigantic, immersive booth animations to small eye-candy embellishments and everything in between, we've engaged with hundreds of thousands of event attendees over the years, and left an indelible impression.
ROLE: CREATIVE DIRECTION + DESIGN + ANIMATION
CLIENT: Dell Technologies
AGENCY: Mahalo Digital​
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For this installation, the main attraction was the "crystal palace", a large walled-off booth comprised entirely of giant uniquely-shaped LED screens. Considering attendees would be approaching from all angles, the content needed to be continuous across four separate walls, eye-catching, and varied enough to run continuously for many days straight.
Modern Futbol League
For this booth experience, a fictitious Modern Futbol League was created as a vehicle for demonstrating various technological advances. This played out in large-screen rectangular content throughout the booth. Additionally, the physical space was divided with several archways wrapped in cleverly shaped LED panels that both mirrored each other and had continuous content spanning multiple entryways
EMC Rocks
Here we created an exciting and attractive facade for attendees that both drew them in and captivated them as they navigated the booth's offerings. The theme was EMC Rocks, so we merged lo-fi with high-tech to capture the energetic and kinetic rock and roll vibe.