there is no excuse for bad design. Flash is no substitute for relevance. Humor is a tonic best prescribed in large doses. Conspire against convention. Rejoice in the absurd. Mediocrity is the path of least insistence. Over-deliver. Always. Agonize the details, but keep a half-nelson on the big picture. Detonate the envelope. Think again. Pleasure is great for business and vice-versa. Any madness can be improved by a sane method. Provoke. Delight. Inspire. Connect. Instigate. Communicate. Resonate.